Creating a website better than Instagram is a complex and ambitious endeavor due to Instagram's extensive features, user base, and technological infrastructure. However, I can provide you with guidelines to consider when developing a social media platform that focuses on user experience, visual content, and interactivity:

  

1. User Profiles and Authentication: 

   - Develop a secure and user-friendly authentication system. 

   - Allow users to create customizable profiles with profile pictures, bios, and other relevant information. 

  

2. Visual Content Sharing: 

   - Prioritize high-quality image and video uploading and sharing capabilities. 

   - Implement features for filters, editing, and creative tools to enhance user-generated content. 

  

3. News Feed and Discoverability: 

   - Create an engaging and personalized news feed that displays posts from users and accounts users follow. 

   - Integrate an effective explore/discovery section to help users find new content and accounts. 

  

4. Visual Interaction: 

   - Enable users to like, comment on, and share posts. 

   - Implement interactive features like stories, reels, and live video streaming. 

  

5. Direct Messaging: 

   - Design a seamless and intuitive messaging system for private communication. 

   - Integrate multimedia messaging capabilities. 

  

6. User Engagement: 

   - Implement features like likes, comments, reactions, and share buttons to foster user engagement. 

   - Offer the ability to tag users and locations in posts. 

  

7. Privacy and Security: 

   - Prioritize user privacy with robust privacy settings and secure data management. 

   - Implement reporting and moderation tools to combat abusive content. 

  

8. Monetization and Creator Support: 

   - Provide avenues for users to monetize their content, such as sponsored posts, ads, and merchandise integration. 

   - Offer analytics and insights to creators to track the performance of their content. 

  

9. Real-Time Notifications: 

   - Implement real-time notifications for likes, comments, follows, and messages. 

   - Allow users to customize notification preferences. 

  

10. Continuous Innovation: 

    - Stay updated with emerging visual and interactive trends in social media. 

    - Regularly introduce new features and improvements based on user feedback. 

  

11. Global Accessibility: 

    - Ensure your platform is accessible and usable by users around the world, considering various languages and cultures. 

  

12. Scalability and Infrastructure: 

    - Plan for scalability to accommodate a growing user base and increasing content volume. 

    - Invest in a robust and reliable technological infrastructure. 

  

Building a website better than Instagram requires a substantial team, advanced technology, and considerable resources. Starting with a niche audience or a unique feature set might be a practical approach to developing your platform.